First look at upmarket interior of Citroen’s DS Inside concept car

Thursday, May 28th, 2009...11:57 am

First look at upmarket interior of Citroen’s DS Inside concept car

Moving up in the automotive world is a difficult task, whether it’s Acura trying to reach tier 1 luxury status or Hyundai-Kia seeking recognition as a globally competitive carmaker. Citroen has faced its own difficulties in recent years, producing products that outstrip the brand’s reputation. The French carmaker recently unveiled a new concept car named after its legendary DS that previews a future range of upmarket vehicles that will help kick off the transformation into a “near-premium” brand.

The concept was the compact DS Inside, which was first displayed back in March at the Geneva Motor Show.

Citroen DS Inside Concept official photos