Race Car Talk

Subaru feels people get something special from their cars. This is probably most true with their high-performance model, the Impreza WRX STI. Owners of these incredible machines make sacrifices in the name of performance. For example my 2006 didn’t even have a trunk release button on the key fob. I didn’t care. Knowing this, they find creative ways to illustrate it in their ads. For the 2011 Impreza WRX STI, Subaru wants to highlight an attribute the car provides: G’s. I’m not talking about the kind Snoop Dogg stacks in his private bank vault, I’m talking about the kind you get from an F-16. It’s a simple concept really; AWD + 305hp=Lots of G’s. But Subaru wants to make sure anyone in the public understands what this means. So they put 5 different people in the passenger seat of an STI driven by Rally Driver Dave Mirra and filmed 5 videos to illustrate it. I hope they can wash that seat. Make the jump to see why. read more

Source: sub5zero.com

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